The Recife Prefecture campaign invites young travelers (ages 18 to 35) to immerse themselves in the city’s vibrant culture and exciting experiences, showcasing its rich diversity and lively energy.
The artwork consists of a dynamic blend of warm and cool tones, along with an engaging “patchwork” design featuring local symbols and landmarks, which sparks curiosity and encourages exploration of Recife’s unique traditions. The campaign showcased formats such as city guide, poster, tote bag, and hand fans.
